As the world unites to contain the COVID-19 crisis, companies’ concern for their customers increases day after day. Never underestimate how necessary it is to let your customers know how important they are to you and prioritize their interests to keep their trust and loyalty. It is key to find ways to help your clients overcome this crisis. Next, we analyze some keys ideas that can help you in management of your clients during the COVID-19 crisis:
Connect With Your Clients
We recommend that you connect with your customers to genuinely and authentically understand how they feel. Take the initiative to call them, and above all, be interested in knowing how they are and how they are going through this moment. They are probably uncertain about the future and have feelings that will inevitably coincide with yours.
Let your customers know how important they are. Remember that many of your clients also have clients, so that optimal communication can reach an even larger audience. Also, if you work closely with your clients during difficult times like today, it may translate into stronger relationships in the near future.
The customer is the protagonist, and you have to make them feel important to you and your business. By asking, you will be showing that you care as a person and not only for the money they pay to buy your products or services.
Understand Their Needs
Put yourself at your clients’ service and help them by putting yourself in their shoes to understand their needs in these troubled times. Make yourself available by offering solutions proactively, facilitating moral support, and connecting them with other organizations to establish alliances to overcome these moments. The help must be genuine, without expecting anything in return and avoiding placing your products or services on them.
If your clients know that you care about them and that you support them to get ahead, they will be happy. And if they are happy, they will surely buy more, strengthen ties and recommend you. When you give yourself to your clients, they want to feel that same satisfaction of helping you out.
Add Creativity to Your Communication
When the waters are calmer, the competition will be fierce, and the desire to sell will be enormous. Start working on your communication now and give it a special touch.
Remember that, according to John Maxwell, life is 10% of what happens to us and 90% of how we react to it. Love what you do, put yourself at your clients’ service, and, above all, respond to emerge stronger from this crisis, achieving the much desired yes of your clients. Take care of your clients so that they take care of you and your business!