With more than 500 million existing profiles, LinkedIn is changing the professional paradigm and making the interaction between companies and users easier.
This social network allows connecting with many people, thus creating an extensive network of contacts. Your resume alone is no longer enough to sell your skills – an online professional profile is essential to get great opportunities.
Here’s a list of 5 steps to get the most out of your online professional profile:
1. Complete your Profile Thoroughly
It is ok to list all your titles and positions, but it could be boring for those who read your profile. It is more interesting to learn how you got your professional experience if you tell it as a story, which will help recruiters understand how you acquired skills and knowledge along the way. You will demonstrate how you have strategically directed your professional career.
2. Connect with Your Peers
Create your own network of contacts gradually. First, invite your colleagues and colleagues in your industry. You will have time to expand your network later.
The more connections you have, the greater your global network will be, creating more long-term opportunities, and increasing the possibility of being headhunted.
3. Endorse Others
The more endorsements you make, the more you will receive. A good profile will help headhunters notice you, but others’ recommendations will convince them.
Ask for recommendations from (past and present) colleagues, managers, teachers, or clients. Endorsements will give you more credibility with new contacts. Once someone has validated your profile, do the same for them.
4. Join Groups
Whatever your industry, actively participating in various LinkedIn groups will help you interact with leaders and specialists in your field. Also, publishing strategic content and participating in discussion can make you (in the long run) an opinion leader in the market, broadening the reach of your message and helping you connect with key people.
5. Optimize SEO
SEO works on LinkedIn. Keywords are important in this network, they matter a lot.
Think about the key works in your profession, the ones recruiters would use to find candidates. Then, distribute them in all sections of your profile. You can even include the most important in your custom URL.
Stay informed about the most used keywords and make sure to use clear and concise language, avoiding expressions that are too specific, as they can be difficult for people who are not from your industry to understand.