As every large and medium-sized business is aware, the success of the company quite literally rides on the shoulders of clients and customers. Upon realizing this, the following may become apparent to some: it could be quite beneficial to send a little thank-you to those upon which the company relies so heavily.
Whether you’re the CEO yourself, or you’ve been delegated the task of sending out corporate gifts to hand-selected clients, it can be difficult to determine when and what to send. Luckily for you, we’ve collected some tips and tricks to consider when selecting clients to send gifts to, as well as when picking out the gifts themselves.
Multiple sources suggest that gifts be sent to large, influential clients at least once per year. Honestly, we think this is a bit infrequent – especially if contact is infrequent. Consider how much of your market each large client makes up; how often do you want to remind them how important their business is to you? Since gifts can help build rapport with customers as long as they are well-thought-through, once per quarter might be a good starting point for your largest clients.
Depending on how established your business is and how wide-reaching your customer base is, you may want to send small gifts to all of your clients. In fact, businesses that are just starting up will definitely benefit from sending out even a small token of appreciation to clients. The positive influence that this gift will have in the minds of initial clients will encourage them to recommend you to others!
If you’re a large business with thousands of clients, consider creating a tiered list of gifts that are appropriate for the amount of time they will consume on your end. Small clients can receive different gifts than large clients!
At the end of the day, the goal is to send something to someone, right? What do you send to dozens or even hundreds of customers that you work with? If you’re struggling to personalize each gift, sit down and make a list of who will be receiving the gifts; keep in mind that this gift should say “thank you for maintaining your business with us.” Great corporate gifts often include your company’s logo – this will remind your client of their relationship with you as they use or display the gift throughout the year.
Some great ideas include, but are not limited to, fruit and food baskets, gift certificates, cards and calendars, flowers and plants, alcohol, and other company-branded items (clothing and apparel, for example).
Since clients are so important to your company’s well-being, it can be well worth the time and effort that you spend considering what to send as a corporate gift. Word of mouth is one of the most powerful advertisers – and it’s untraceable. Keep up the rapport with your clients so that they speak highly of you even when you can’t hear them on social media!