About Thankscrate
A Good Human Company
We are working to change the world one positive interaction at a time. The way we do it is software. It is the infrastructure that lets a company act on the care it already has for its people.
What we believe
People remember how they felt
A thoughtful interaction can strengthen an employee's relationship with a manager, a customer's relationship with a business, or a person's sense that their work and life matter. Companies care about their people. What they lack is the system to act on that care consistently. That is the problem we exist to solve.
- Appreciation should not depend on someone remembering
- A moment should feel selected for the person, not mass-distributed
- Appreciation belongs throughout the year, beyond one annual event
The company story
Why appreciation deserves its own infrastructure
Payroll has infrastructure. HR has infrastructure. CRM, benefits, performance, and communication all have infrastructure. Appreciation, the part of work people remember longest, has mostly run on spreadsheets, calendar reminders, and whoever happened to notice.
Thankscrate acquired its original product foundation from Sourcetoad, a Tampa Bay software company that had spent roughly two years building it for its own people. At the time the product mainly supported birthdays and anniversaries.
Since then we have rebuilt and expanded the software, the integrations, the vendor operations, onboarding, automation, and the go-to-market foundation into an appreciation infrastructure platform, the layer between a company's people and customer data and the moments that strengthen relationships.
The category did not have a name, so we gave it one. Corporate gifting was the first generation. Appreciation Infrastructure is the next.
01 · The gap
Every function got its infrastructure but one
Payroll, HR, CRM, benefits, performance. Appreciation ran on spreadsheets and whoever noticed.
02 · The foundation
Built first in Tampa Bay
Sourcetoad spent roughly two years building the original product for its own people: birthdays and anniversaries.
03 · The rebuild
Software, integrations, vendors, automation
Thankscrate acquired the foundation and rebuilt it into a platform: the layer between people data and the moments that matter.
04 · The name
Appreciation Infrastructure
The category did not have a name, so we gave it one. Corporate gifting was the first generation. This is the next.
Appreciation Infrastructure
What the phrase means
The software, data, automation, rules, workflows, and fulfillment network a company uses to recognize the people and relationships that matter, at scale.
Connected
It reads the systems where people and relationship data already live.
Configured
Occasions, budgets, rules, and who participates, decided once by the company.
Delivered
Gifts, cards, gift cards, experiences, donations, and recognition, coordinated end to end.
Measured
Participation, spend, history, and, in time, the relationship between appreciation and retention.
Leadership
Operators who have scaled companies
Experienced across revenue, operations, product, technology, and engineering.
Matt Wheeler
Founder and CEO
More than 20 years helping technology companies create and scale revenue organizations: $500M+ in closed revenue created, $2B+ in qualified pipeline, 125+ companies helped, and two IPOs. Host of The Good Human Company Podcast.
Whitney Marshall
Chief Operating Officer
A revenue operations and operational execution leader with more than a decade of experience building the infrastructure that helps high-growth companies scale. Before Thankscrate she partnered with Matt Wheeler at Qualified Partners, helping startups and growth-stage companies build repeatable revenue engines. At Thankscrate she drives onboarding, fulfillment, and operations.
Gregory Ross-Munro
Chief Technology Officer
Founder and CTO of Sourcetoad, the software company that originally built Thankscrate. Greg provides day-to-day technical leadership across platform architecture, engineering, integrations, scalability, and product development, and owns the engineering strategy and technical roadmap.
Bill Gilmour
Chief Financial Officer
A seasoned finance executive helping growth companies improve financial performance, operational excellence, and long-term value creation. Brings decades of executive finance leadership and the collective expertise of one of Florida's leading fractional CFO organizations to Thankscrate.
Thankscrate is backed and advised by experienced enterprise technology operators and investors.
The Good Human Company Podcast
Conversations with people doing this well
Matt Wheeler hosts conversations with founders, HR leaders, and operators about what actually makes a company a good place to work. It is the long-form version of what we believe.
Episode 005
Build the Team, Then Build the Business
with Chip Webster, Vistage Florida (former)
· 32 min
Episode 004
More Than Business: The Human Side of Acquisition
with Greg Ross-Munro and Stephanie Hiday, Sourcetoad
· 33 min
In brief
Thankscrate in plain facts
The short version, for anyone who needs to describe us accurately.
- What it is
- An appreciation infrastructure platform: software that connects to a company's HR and payroll systems, keeps the moments that matter on the calendar, applies the company's budgets and rules, and coordinates gifts, cards, and gift cards.
- Who it is for
- Companies that want employee and customer appreciation to run as a process, usually led by HR, People and Culture, or Finance.
- HR and payroll systems
- 290+ HRIS and payroll systems, 60+ with an automated connection.
- Occasions
- 40+ appreciation occasions, from birthdays and work anniversaries to life events and holidays.
- Gift catalog
- 2,000+ products from independent makers, plus digital gift cards.
- Timing
- Events are prepared 60 days ahead, orders are placed 14 days before the date, and a recipient who chooses their own gift has 7 days to pick.
- Pricing
- Pay per gift when the order is placed. No recurring platform fee by default, and an invoice for every charge.
- Delivery
- Thankscrates ship to U.S. addresses. Gift cards are digital.
- Company
- A Good Human Company, based in Tampa Bay, Florida.
Figures from the proof ledger: HR systems as of 2026-09-04, catalog synced 2026-09-08.
Talk to us
Demos, partnerships, press, and support. We answer.
- Home
- Tampa Bay, Florida
- info@thankscrate.com
- Phone
- (727) 317-6390