Customer appreciation
More than a holiday send
Customer appreciation should be more than a holiday send or a last-minute renewal gift. Thankscrate helps teams build thoughtful, organized touchpoints into the customer journey while keeping recipient details, gift history, spend, and fulfillment in one place.
Noor Haddad
VP Operations, Acme Outdoors
Account owner Devon Park
- SignedMar
- OnboardedMay
- One yearNow
- RenewalMar
- ReferralLater
One year · Now
Her pick, Standard
Devon Park is sending it now.
One year with us this week. Thank you for trusting us with the launch, and for every call since. A small thing from the whole team.
Contacts
Customers and partners, too
Add the people outside your company who matter to it. Contacts get the same record as employees, with name, email, birthday, address, and gift history. Import them from a spreadsheet or add them one at a time.
- Customers, partners, prospects, board members, candidates
- Birthdays and personal milestones, where appropriate and consented
- The same gift tiers and fulfillment as your employee program
| Name | Type |
|---|---|
| Noor HaddadAcme Outdoors | Customer |
| Jordan LeeBluebird Freight | Partner |
| Grace OkaforHarbor Health | Customer |
| Felix RothSummit Legal | Prospect |
The customer journey
The moments that build loyalty
Send a gift on demand for the moment in front of you. A signed contract, an onboarding milestone, a renewal, a referral, a thank-you after an event. Thankscrate handles the message, the gift, the address, and the delivery, and keeps the record.
- Onboarding, implementation milestones, anniversaries, renewals
- Referrals, advocacy, event follow-up, service recovery
- Holiday and annual programs
Recipient experience
Thoughtful for them, organized for you
Let a customer choose their own gift from a curated set, or pick it for them. Either way they get a personal message, a confirmed address, and a gift that arrives with your name on the card, while your team keeps a full record of every gift.
- The recipient can choose their gift
- Digital gift cards for anyone, anywhere
- Gift history so the same thing is not sent twice

Who uses it
Sales, Customer Success, Marketing, executive assistants
Sales
Thoughtful, trackable appreciation at important sales moments without turning every send into a manual project.
Customer Success
Recognize the moments that strengthen customer relationships, from onboarding through renewal and referral.
Marketing
Personalized, on-brand appreciation for customer and community programs, with fulfillment and history organized.
Executive assistants
Send gifts, gift cards, and appreciation from one account, pay only for what you send, and keep every detail and expense in one history.
Finance
Customer appreciation spend in the same history and billing records as the employee program.
Leadership
A record of how the company treats the relationships it depends on.
What is live today
Live on contacts and on-demand sends
Customer records, gift history, recipient choice, and fulfillment work today for anyone you add as a contact. Automated triggers from a CRM are not part of the platform yet. When a CRM connection ships, it will be announced in product updates, not implied here.
Questions
Common questions
Quick answers.
Does Thankscrate connect to our CRM?
Customer appreciation runs on contacts you add or import and on-demand sends, with the same gift history and billing as the employee program. A CRM connection will be announced in product updates when it is ready.
Can the recipient choose their own gift?
Yes. For any occasion you can let the recipient pick from a curated set. They get a link with no login, a week to choose, and a sensible default gift if they don't.
What about remote and international teammates?
Addresses are verified against USPS data before anything ships, and recipients can confirm or update their own address. Physical Thankscrates ship within the U.S. Teammates outside the U.S. receive digital gift cards.
Is the gift-card option really any brand?
The recipient redeems their gift card for the brand they want at redemption time. You choose the amount. They choose the brand.
See customer appreciation on your accounts
A walkthrough of contacts, on-demand sends, recipient choice, and the history your team sees.